Top 3 Questions CEOs Should Ask Marketing Leaders

Driving increased revenue and market share requires a comprehensive knowledge of your customer along with aa commitment to the customer experience. CEOs should be an advocate for improving customer experience (CX) that drives successful B2B customer acquisition. Specifically, when talking to marketing leaders about B2B marketing strategies, CEOs should be asking these tough questions to ensure that CX is central to the marketing strategy:HAVE YOU IDENTIFIED TARGET PERSONAS IN YOUR B2B MARKETING STRATEGY?Going through the exercise to develop personas based on market and customer research is fundamental to understanding your target customer. Additionally, personas help marketing teams engage these customers in the buyer journey based on motivators and detractors. For example, persona-based web experiences are 2 to 5 times more effective. Yet, only 44% of B2B marketers use personas as a part of their B2B marketing strategy. CEOs focused on successful customer acquisition should expect personas are incorporated into the marketing touchpoints along the buyer journey.HAVE YOU MAPPED A PERSONA-BASED CUSTOMER JOURNEY TO SUPPORT B2B CUSTOMER ACQUISITION?Once personas are developed, marketing should create persona-based experiences that move target customers forward in their journey to purchase your B2B organization’s product or service. B2B marketing strategies should play into each customer touchpoint along the buyer journey. To create inspired customer experiences that contribute to increase revenue and return on marketing program investment, marketing leaders must focus on the touchpoints that move the buyer forward. CEOs should be asking hard-hitting questions to ensure marketing’s focus is aligned with B2B customer acquisition.HOW DO YOU DEFINE AND MEASURE THE SUCCESS OF YOUR B2B MARKETING STRATEGY?Supporting the successful execution of an organization-wide customer experience initiative should be a B2B marketing strategy that has clear goals and metrics. Your marketing leadership should outline how their B2B marketing programs create direct contribution to revenue and fuel high growth. CEOs should expect marketing to provide the customer experience metrics that show direct contribution to B2B customer acquisition.NEXT STEPSA customer-centric organization is critical for B2B customer acquisition. This customer centricity should start at the top with CEOs advocating for customer experience initiatives. CEOs should be asking their marketing leadership the hard questions to ensure customer experience is embedded in marketing programs and support driving customer acquisition. Inquiring about personas, customer journeys and success metrics should help CEOs gauge marketing’s alignment with the organization’s revenue and growth goals.Finding a demand generation agency that partners with CEOs and marketing leaders to embrace customer experiences that fuel high growth and increase market share is very important!

Casino Slots Go Online!

Casino slots are liked by a lot of gamblers with the ease of strategies, rules and small bets for playing. Therefore with the creation of the game online lots of gamers that did not have the chance to visit the actual gambling room and play the game have received the access to the world of virtual Slots. Casino slots are each individually set to a payout rate, or payback percentage, when they are put together at the factory. What a casino does is buy a set of slot machines at payback percentage that vary a little, but as a whole average out to a known number.

Online casinos also imposed higher payback. You would get a payback amounting to almost 98% of every dollar you spend on a slot machine. Online slots are so simple that you need not spend any time understanding the rules and regulations. Just go out there and spin the reels. Slots games online usually offer multiple paylines. And when you play on all of them, you get more chances of winning.

Online slot owners offer you to learn the necessary terminology. As it can be seen, everything is in your hands, just be braver and go ahead to winning in the free casino slot games! Online slots seem to becoming the big craze nowadays. Everyone is scrambling to find the new site with the best casino games on it. Online slots actually find their roots in American history. A man by the name of Charles Fey created the prototype form of this game all the way back in 1887 in San Francisco, California.

Slots online are no less enticing. Online slots are based on a random number generator which makes each spin independent of the previous one. Each spin is a new spin and is generated randomly. Online casino slots are loose. Because with the lower overhead, no slot employees to pay, and lower taxes, they can afford to pay more back to their customers.

Online casino slots are an exciting form of gambling that offers you the opportunity to win several times your original bet. These slots are of various types where the player should make sure to look at the payout schedules on the machines and to look first at the payout tables and pay attention to them. Online Casinos will run slot tournaments to get all their players together and enjoy a great time and off course bigger prices. Free roll tournaments are also popular because even though they are free to join, real money can be won! Online casino slots makes possible to play and gamble from the comfort of home. If you want to play casino slots, you won’t have to learn any rule or technique, you just have to click and wait for the luck.

The Brains Behind Online Casino Slots

When you play slots at a casino online, you are relying on the results of a random number generator, or RNG. It is a myth that slot machines run on some sort of “cycle” that can be analyzed to see when it is “due” for a jackpot. Anyone who purports to have some sort of system for figuring out when slots are due for a jackpot is only trying to separate you from your money, so beware.

Slot machines in online casinos contain microprocessors running special programs that randomly generate numbers corresponding to the symbols on each reel. It is constantly running as long as the machine remains powered, and new random numbers are generated every millisecond (1/1000 of a second). The random number programs generate values from 0 to 4,000,000,000 that are translated to specific numbers corresponding to the combination of symbols on the slot machine’s reels. The outcome of the spin is determined solely by the number chosen by the RNG, and is selected as soon as the user clicks on “Spin.”

The specific algorithm, or mathematical formula used to generate random numbers must have its accuracy confirmed by auditing agencies to ensure that the numbers generated truly are random. This ensures that players are not being cheated by the casino.

To give you some idea about how the RNGs in “reel” type electronic slot machines work, consider the following. Each reel contains 22 stops. In a three reel machine, there are 22 times 22 times 22, or 10,648 different combinations. So the probability of your winning the top jackpot on a three-reel machine is 1 in 10,648. But keep in mind that previous spins do not affect future spins, so it does not mean that there’s definitely a jackpot once in every 10,648 spins. There is no cycle of winning and losing on slots.

The RNG selects the combinations of numbers a thousand times each second, so there is no way to time your spin so that it selects anything other than a random combination of random numbers. Hence, the game is purely one of chance.

To make sure that the random numbers behind your favorite casino online slots games are really random, independent analysts will subject it to rigorous testing. One testing system used in the testing of the RNGs behind online slots is known as FIPS 140-2, and is a US government standard for hardware or software that encrypts and decrypts data. FIPS 140-2 specifies the security requirements that have to be satisfied by cryptographic modules, and is used to test that RNG output streams are genuinely random.

Online slots not only have higher payout percentages than do bricks-and-mortar casino slot machines (due to lower overhead), they also have some great bonuses. When you choose an online casino for slots, look for one that gives regular bonuses. You can find web casinos that offer daily and weekly bonuses, weekend bonuses, and VIP bonuses if you’re a big spender. You can be eligible for up to 400% in bonuses if you spend anything up to $2,000 as a regular online slots player, and far more if you’re a bigger spender. Big bonuses plus regularly audited RNGs and payout reports are what you should look for when you choose a place to play slots online.